Particular attention, mom and dad. Consider yourself cautioned: It seems like we have the ingredients of a holiday toy phenomenon on our hands.
"For the last four years, there has been nothing equivalent to the instant sales accomplishment within weeks of launch as Hatchimals," Juli Lennett, U.S. toys industry expert at The NPD Group, told CNBC.
Hatchimals, an interactive toy that hatches from a plastic egg, has sold out on the internet at Wal-Mart, Toys R Us, Amazon and at most Target stores. And the bidding process is already getting intense on sites like eBay.
"The nearest equivalent new launch of a property would be Disney Frozen in 2013, which had a movie tie-in. Hatchimals is off to an even stronger start than Disney Frozen," Lennett said. "This could be the 'Tickle Me Elmo' of 2016."
Spin Master launched the toy in early October and it rapidly began soaring off the shelves. All five "species" of the toy — Pengualas, Draggles, Owlicorns, Burtles and Bearakeets — sell for around $50 and are very hard to find.
Contributing to the frenzy is the reality that several major retailers have exclusive selling rights to particular varieties of Hatchimals. Wal-Mart is the only retailer that sells Burtles, Target has the exclusive rights to Bearakeets and Toys R Us is the sole seller of Owlcorns.
Officials for Wal-Mart, Toys R Us and Spin Master were not immediately available to comment.
Children must cultivate the speckled egg in order to start the hatching procedure. The toy will tap and peck at the plastic egg until it cracks open up and a furry animatronic creature comes out. Then kids can have interaction with the Hatchimal and teach it to walk and talk.
An worker at a Target in Edgewater, New Jersey, told CNBC that the toy was sold out at that place and she had lost count of the number of times individuals had called the store searching for it.
Hatchimals can be located on eBay at prices ranging from $100 and to nearly $1,000, and on Facebook Marketplace for between $100 and $200.
Several eBay users have put the toy up for more than $9,999, but are agreeing to lower offers.
John Rodrigues, a firefighter from Rye, New York, is one of those sellers, but he doesn't expect anyone to pay nearly $10,000 for a toy.
Alternatively, the high price tag was a strategy to lure eBay users who were searching for Hatchimals, and were inquisitive about the most highly-priced options, to his auction page. Once there, users could click the "make offer" button and send in an lower priced offer.
But do not worry about that we have them here ready to ship now.
Particular attention, mom and dad. Consider yourself cautioned: It seems like we have the ingredients of a holiday toy phenomenon on our hands.
"For the last four years, there has been nothing equivalent to the instant sales accomplishment within weeks of launch as Hatchimals," Juli Lennett, U.S. toys industry expert at The NPD Group, told CNBC.
Hatchimals, an interactive toy that hatches from a plastic egg, has sold out on the internet at Wal-Mart, Toys R Us, Amazon and at most Target stores. And the bidding process is already getting intense on sites like eBay.
"The nearest equivalent new launch of a property would be Disney Frozen in 2013, which had a movie tie-in. Hatchimals is off to an even stronger start than Disney Frozen," Lennett said. "This could be the 'Tickle Me Elmo' of 2016."
Spin Master launched the toy in early October and it rapidly began soaring off the shelves. All five "species" of the toy — Pengualas, Draggles, Owlicorns, Burtles and Bearakeets — sell for around $50 and are very hard to find.
Contributing to the frenzy is the reality that several major retailers have exclusive selling rights to particular varieties of Hatchimals. Wal-Mart is the only retailer that sells Burtles, Target has the exclusive rights to Bearakeets and Toys R Us is the sole seller of Owlcorns.
Officials for Wal-Mart, Toys R Us and Spin Master were not immediately available to comment.
Children must cultivate the speckled egg in order to start the hatching procedure. The toy will tap and peck at the plastic egg until it cracks open up and a furry animatronic creature comes out. Then kids can have interaction with the Hatchimal and teach it to walk and talk.
An worker at a Target in Edgewater, New Jersey, told CNBC that the toy was sold out at that place and she had lost count of the number of times individuals had called the store searching for it.
Hatchimals can be located on eBay at prices ranging from $100 and to nearly $1,000, and on Facebook Marketplace for between $100 and $200.
Several eBay users have put the toy up for more than $9,999, but are agreeing to lower offers.
John Rodrigues, a firefighter from Rye, New York, is one of those sellers, but he doesn't expect anyone to pay nearly $10,000 for a toy.
Alternatively, the high price tag was a strategy to lure eBay users who were searching for Hatchimals, and were inquisitive about the most highly-priced options, to his auction page. Once there, users could click the "make offer" button and send in an lower priced offer.
But do not worry about that we have them here ready to ship now.
Hatchimals Hatching Egg
Product Description
CHOKING HAZARD - Toy contains a small ball. Not for children under 3 yrs.;Small parts. Not for children under 3 yrs.
Hatchimals are magical creatures that live inside of eggs. Who's inside? It's a surprise! Each egg contains one of two interactive Hatchimals. Love and care for yours inside the egg and its eyes will light up as it makes cute sounds, telling you how it's feeling! Once you've played with it enough, you'll see rainbow eyes - that means its time to hatch! Hatchimals can't hatch on their own. Your touch encourages them to peck their way out of the egg! It's a once-in-a-lifetime experience! Now you get to raise your furry Hatchimal through 3 stages, from baby to toddler, to kid. Your Hatchimal sings "Hatchy Birthday" each time it enters a new stage! Teach yours to walk, dance, play games and more! It will even repeat what you say in its own voice!
Hatchimals - who will you hatch?
**One Hatchimal included**
Features
- Hatchimals live inside of eggs. Who's inside? It's a surprise! Hold them to hear their heartbeats, flip them for fun, tap and they'll tap back! Hatchimals can't hatch without you!
- When you see rainbow eyes from inside the egg, your Hatchimal is ready to Hatch! They need your help - encourage it with your touch as it really pecks out of its egg!
- Out of egg, it's time to raise your Hatchimal through 3 stages. Teach your cute Hatchimal to walk, talk, dance, play games and more!
- Hatchimals are for ages 5+ and requires 2 AA batteries (included)
- Includes: 1 Hatchimal, 1 Nest, 1 Instruction Booklet, 1 Reference Guide, 2 AA LR6 Batteries
- Origin: Imported
- Store Item Number (DPCI): 086-08-0897
- UPC: 778988192511
- TCIN: 51263846
- Warranty Description: No applicable warranty
- Care and Cleaning: Wipe Clean with a Dry Cloth
- Battery: required, included,
- Suggested Age: 5 Years and Up
- Weight: 1.66 pounds
- Dimensions: 10 inchesH x 5.75 inchesW x 8.13 inchesL
- Material: plastic, fabric
- Articulation: Articulated
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Great job
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